To be fully responsive and achieve a high loading speed on mobile phones and other portable devices, for enhancing the SEO and ensuring the travelers’ optimum navigation experience.
As it is already known, Google constantly announces new rules for improving a website’s SEO, which are usually connected to the audience’s best online experience.
One of the most important upgrades in Google’s algorithm is the mobile first rule, that revolves around the importance of a website’s compatibility with portable devices (since the audience mostly uses them during their research), and paying particular attention to its mobile loading speed.
Talking about hotel websites, the issue of speed becomes even more important, since the audience is located all around the world, visiting the website using different internet speeds. This increases the work of your Web partners, since they have to ensure increased mobile speed all around the world.
To offer enriched photo material in all the necessary sections and be translated in the languages of all the targeted audiences.
It is a fact that we live in the age of image, where visual messages have the greatest impact than ever before. It is important for the website’s design to emphasize on the photo material that thoroughly presents each facility or service.
Moreover, the relevant texts and descriptions should be focused on providing to the point information that instantly passes the message we want to share with the travel audience.
The lack of adequate photo material, does not only hide a facility’s image from the travelers, but it can also drive the audience to a third-party platform, where they are more likely to find the information the seek, resulting to the hotel losing a potential direct booking.
The same thing happens with the lack of the correct website translation: if your audience can not understand the information, they will more likely choose one of the major OTAs, where they are certain they will find all the information translated. So, it is important to translate your Website content to the languages of the markets that we are mostly interested in.
To have its own Booking Engine for direct sales and availability, as well as visible contact details throughout its pages.
Real-time availability and the possibility for direct bookings clearly increase the sales potential and boost the hotel’s revenue. Even though it is considered as a standard feature, it is important to mention that having an official booking engine is more than necessary for almost any hotel.
The booking engine must always be visible throughout the website pages, allowing the travelers to easily search for prices and proceed to their bookings.
Apart from the booking engine, what is also very important is to have the hotel’s direct contact information at a visible spot. Recent research has shown that the percentage of direct bookings through direct communication ways, such as email and phone, has increased up to 40% in several hotel cases.
To have the appropriate Optimization on Meta Titles, Descriptions and Photos, both for search engines and the Social Media.
The meaning of SEO is something that concerns hoteliers quite a lot. However, something that is not known is that SEO does not only refer to organic results, but also affects PPC costs in Google Ads, as well as your performance on Social Media.
Therefore, it is important to make a thorough SEO specification when setting up your website. You must always keep in mind all the other channels that this procedure will affect and emphasize on the appropriate writing of Meta Title and Descriptions, as well as on the relevant photo material for each landing page.
Discuss in advance with your collaborating Web company about the keywords that need to be used, as well as the Social Media strategy you are going to follow.
